About
A decade of work. A consistent point of view.
I'm a designer and creative director based between New York and London. My practice spans brand identity, editorial design, packaging, and digital experience — with a shared belief that the best work is the work that knows exactly what it is.
I've worked with independent studios, luxury brands, and early-stage companies who needed a clear visual language before they needed anything else. The brief is always different. The standard isn't.
Clarity first
Every project starts with a single question: what does this need to say? Everything else follows from the answer.
Restraint as craft
The hardest thing in design is knowing what to leave out. I treat that as the work, not the afterthought.
Built to last
Trends are a distraction. I design for the version of your brand that exists five years from now.